arabiamili.blogg.se - Define cornerstone

#Define cornerstone professional
#Define cornerstone free

Your cornerstone content lands in what we call the “Macro” stage of your sales funnel - it’s the first stage and is most likely the starting point for someone new finding you - and - your cornerstone content over time helps the “unaddressable audience” in this stage of the funnel eventually move into future stages. This is dense content with lots of golden nuggets that can all stand on their own or foster further conversation. Depending on the channel you choose for your cornerstone content, you might only need to create it once a year or, in the case of a video or podcast series, upwards of once a week.

That’s your primary goal.Ĭornerstone content is meaty, dense content that gives us plenty of opportunities to slice and dice it into cobblestones. This is about you teaching and showing up being super helpful.

Relentlessly helpful (thanks, Susan!).

Consistent in how often you create content and how much you stay focused on one topic or area of subject matter.

Big, heavy, and meaty enough to produce lots of smaller pieces of content to slice and dice.

I want you to think of your niche and point of view as the coordinates that determine where you place your cornerstone content - essentially where you will plant your flag of authority. If the positioning of the cornerstone is off - the entire building will be off. The setting of the cornerstone precisely where the architect intended is critical. When you think about architects and builders looking over the plans for a new building, the first stone they set is the cornerstone because it is strong, steady, tested and has proven that it’s capable of holding the weight of the structure properly. Teachers and staff can also find TEI and other evaluation system information here.

#Define cornerstone professional

So what do we mean by cornerstone content? Cornerstone hosts on-demand professional development modules created by the District as well as the ability to sign up for other district training sessions.

This study is the cornerstone of the whole research programme.

#Define cornerstone free

Let’s dive deep into cornerstone content, what it is and how it fits into your sales funnel!Īnd - if you don’t already have a copy of Sell With Authority - just go here to order your free paperback copy or receive a free Kindle version! Honest - no hoops to jump through or credit card required. the most important part of something that the rest depends on.